市场经济转型期我国企业危机频发的原因及处理策略思考

Causes for Frequent Enterprise Crisis and Coping Strategies in theTransitional Period of Market Economy

市场经济活力的源泉是企业间的竞争,企业在经营活动中可能因诸多原因产生危机。按照危机形成的原因不同对企业危机进行划分,对市场经济转型期我国企业危机频发的原因进行分析,提出"迅速沟通、及时反应、统一口径、政府救助"的企业危机主要处理策略,旨在启发国内企业成功的危机处理不仅能有效化解企业遭遇的危机,还能给企业带来新的转机。

The prosperity of market economy relies on competitions among enterprises. Enterprise cri- sis may arise from many different causes during business activities. In the paper, enterprise crisis is classi-fied into different types according to different forming reasons, and the reasons causing the crisis in the transitional period of market economy are explored. And then such coping strategies as timely communica-tion, rapid response, speaking with one voice and government aid are proposed to inspire domestic enter-prises that successful crisis management not only can effectively defuse the crisis, but also bring a new fa-vorable turn.