互联网企业市场支配地位认定之思考

Thinking of Recognizing the Dominant Market Position of Internet Enterprises

互联网市场有别于传统市场,特别是双边市场特征、"互联网效应"和"锁定效应"等,使得传统的相关市场界定和市场支配地位认定方法难以有效发挥作用。在宏观层面,应将互联网市场界定为采用互联网方式经营的虚拟产品市场;在微观层面,建议以"收益来源"为标准,配合"SSNIP测试法"对相关市场进行重新界定;在立法层面,应在《反垄断法》位阶下,出台针对互联网市场的指导性文件,同时,诉方仅应承担初步举证责任。

The Internet market is different from traditional market, particularly in the characteristic of bilater- al market, the ＂Internet effect＂ and ＂lock-in effect＂ and so on, which renders the traditional definition of the relevant market and makes market dominance identification methods ineffective. At the macro level, the Inter- net market should be defined as a virtual product market in the internet operating way; at the micro level, it is recommended to redefine the relevant market by the standard of ＂revenue source＂ and the ＂SSNIP test method＂; at the legislative level, we should issue guidance documents of the Internet market under An- ti-monopoly Law, and the prosecution should bear only the initial responsibility for proof.