通信行业体验式营业厅现场管理浅析

Briefly on communication industry experiential business hall on-site management

文章通过分析目前通信行业营业厅的现状,从体验营业厅营销管理的三个核心要素体验区域布局,营销氛围营造,终端陈列生动化进行浅析,让营业厅将成为3G体验营销业务发展的航母战舰。

This paper analyzes the current situation of the communication industry business hall and the three core elements of the experiential business hall marketing management, namely, experience region distribution, marketing environment and terminal display vividness. The business hall will become the 3G experience marketing business development carrier.