县域旅游产业发展的SWOT分析、发展模式与保障体系——以海南保亭为例

COUNTY TOURISM INDUSTRY DEVELOPMENT'S SWOT ANALYSIS, DEVELOPING MODE,AND SUPPORT SYSTEM——Case of Hainan Baotiong

以海南保亭的县域旅游发展实践为例,在深入考察该县旅游产业发展状况和研究国内县域旅游研究成果的基础上,采用SWOT分析方法,对保亭旅游产业发展的整体态势进行了深入分析;以此为依据,提出由发展目标、品牌推广策略、产品体系构成、开发模式选择和"三全"式发展方式构成的旅游产业发展模式,其中特别介绍了保亭县首创的"大区小镇"乡村旅游开发模式;为保障旅游产业发展模式的顺利实施,对区域合作、资源环境保护、招商引资、服务质量提升、专业人才汇集、安全应急管理等困扰保亭旅游发展的问题,设计了解决方案;最终形成保亭县旅游产业发展的策略系统,以期对国内少数民族农业贫困地区的县域旅游发展提供借鉴参考。

Taking the county tourism development practice in Hainan Baoting for example, on the basis of stud- ying the county＇s tourism industry development and researching Chinese County Tourism＇s research findings, employing SWOT analysis method, probing the overall development of the Baoting tourism industry. According to the conclusion, the paper puts forward the mode of tourism industry development including the development goals, branding strategy, a product system, exploring mode and three comprehensive developments, and introduces specially the rural tourism development mode of ＂large tourist attractions - small towns and villages＂ origi- nated by Baoting. In order to ensure the smooth implementation of the mode, the paper designs the solutions for the problems hindering Baoting＇ tourism development such as the regional cooperation, the protection of resources and environment, the investment, the promotion of service quality, the attracting talents, the safety ＆ emergency management. Ultimately it establishes the strategy system of Baoting tourism industry development in order to provide some references for the Chinese minorities＇ agriculture poor areas＇s county tourism development.