中国城市老年人新媒体使用影响因素研究——基于北京市朝阳区的调查

The Factors Affecting the Old People's Use of New Mediasin China's Urban Areas:A Survey in Chaoyang District of Beijing

本文的研究目的在于检验在北京朝阳区哪些老年人在使用新媒体(包括电脑和手机在内),以及通过定量分析找出这些老年人所具有的共同特征。本文的数据来自2010年北京市朝阳区城乡老年人口状况调查问卷,共有1963个样本(年龄在60岁-92岁之间)参与了调查。本文根据多元线性回归建立了一个分析模型,数据结果显示,在北京市朝阳区,使用新媒体最积极的老年人通常年龄较低、视力较好、教育水平较高并且经济状况较好。文章最后就研究存在的不足以及未来可能的研究方向进行了探讨。

The purpose of this study is to examine which part of the eldersis using new medias including computers and mobile phones in the urban areas and what common characters they have. The Data are from a tracking survey of Urban and Rural Elderly Population in 2010 with sub-samples of 1, 963 old residents with age ranging from 60 to 92 years. The multiple linear regression model analysis shows that the elders using new media are those who are relatively younger, with better eyesight, higher edueationand better economic condition. The paper also demonstrates the limitations of this study and the possible future research contents at the end of the paper.