中国冰雪体育文化产业的创新发展研究

Research on the Development of Chinese Ice-snow Sports Culture Industry

冰雪文化是具有鲜明北方特色的区域文化,我国冰雪体育文化产业发展的重点应该是以黑龙江省和吉林省为冰雪体育文化产业的"中心区";以冰雪体育休闲旅游业和冰雪竞赛表演业为冰雪体育文化产业的"两翼";实现冰雪竞技、滑雪休闲、寒地温泉、林海雪原徒步观光"四轮驱动",形成具有中国特色的冰雪体育文化产业发展模式。

Ice and snow culture is a regional culture in northern, the development ＂center＂ of snow and ice sports culture industry is in Heilongjiang province and Jilin Province in china; the leisure tourism and sports performance of ice and snow become the ＂two wings＂ of ice and snow sports culture industry; realize the four progress of snow sports, skiing leisure, winter springs, forest hiking, form the sports cultural industry model with Chinese characteristics of ice and snow.