新服务开发的过程、模型和影响因素--研究现状与研究视角探析

Process,Models and Influence Factors of New Service Development——A Review of Current Research Status and Perspectives

通过对2002—2012年期间国内外文献研究，总结了新服务开发研究的发展趋势，归纳出七种研究视角；比较了新服务开发与新产品开发在过程上的异同，并对新服务开发的过程模型进行了综述；进一步，在已有同心圆架构的基础上整合出新服务开发影响因素的金字塔架构；最后提出新服务开发未来可能的研究方向。

This paper generalizes research trends of new service development （ NSD）, through the overview of the domestic and foreign literatures from 2002 to 2012, and summarizes seven kinds of research perspectives. It compares the similarities and differences between new service development and new product development in process, introduces and evaluates some new service development process models. Furthermore, it integrates the pyramid structure of new service development influence factors, depended on the existing concentric circles structure. Finally, it puts forward the possible future research directions.