摘要
基于TPB理论和吉林省101家龙头企业微观调查数据,利用因子分析和结构方程模型,系统分析了龙头企业牵头合作经济组织行为意向的影响因素。研究表明,TPB理论能够很好地解释龙头企业牵头合作经济组织的行为意愿,企业的行为态度、主观规范和感知行为控制与行为意愿呈显著性正相关;龙头企业缺乏牵头合作经济组织的直接行为动力;政府行为在龙头企业的经济决策中影响很大;龙头企业由于资源禀赋不足表现出较弱的行为控制认知。
Based on TPB theory and micro survey data from 101 leading enterprises in Jilin province, the paper systematically analyzes the factors influencing behavior intention of leading enterprise' s driving cooperative economic organization by using factor analysis and struc- tural equation model (SEM) The research shows that, TPB theory explains leading enterprise' s behavior intention very well, and there is a positive correlation between enterprise' s behavior intention and behavior attitude, subjective norm and behavior control awareness. Leading enterprises lack direct power of driving farmer' s organizations. Government policy plays an important role in leading enterprises' decision making. Leading enterprises show weak behavior control awareness for resources shortage.
出处
《中国农机化学报》
北大核心
2013年第5期38-43,共6页
Journal of Chinese Agricultural Mechanization
基金
高校博士点专项科研基金联合资助项目(20092223110005)--农业组织创新的动力机制研究
吉林省社会科学基金项目(2013BS81)--吉林省粮食生产组织形式创新机制研究
关键词
龙头企业
合作经济组织
行为意向
结构方程模型
计划行为理论
leading enterprise
cooperative economic organization
behavior intention
structural equation model
theory of panned behavior