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社会化媒体环境下舆论引导现状及对策 被引量:3

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摘要 随着移动网络的不断普及,社会化媒体迅速融入当前社会,目前正发挥着惊人的影响力。社会化媒体环境下舆论形成的参与度高且极具个性,导致舆论引导主体模糊、格局复杂、引导难度大、可信度和公信力下降、议程设置面临挑战、法律法规不健全等问题。因此必须寻找应对措施,如强化主流社会化媒体功能,提升正面引导能力等。
作者 孟颖
出处 《新闻世界》 2013年第9期144-145,共2页 News World
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