4Lynch P D, Kent R J, Srinivasan S S, The global in- temet shopper:evidence from shopping tasks in twelve countries[J].Journal of Advertising Research, 2011, 41(3) :15 -23.
5Featherman M S, Pavlou P A. Predicting services adoption: a perceived risk perspective [J]. International Journal of Human Computer Study, 2013 ( 59 ) : 451 - 474.
6Inman J J,Shankar V,Ferraro R. The roles of channel- category associations and geo-demographics in channel patronage [ J ]. Journal of Marketing, 2014,68 ( 2 ) : 51 -71.
7Balasubramanian S,Raghunathan R, Mahajan V. Con- sumers in a multi-channel environment, product utili- ty, process utility and channel choice [J]. Journal of Interactive Marketing ,2005,19 (2) : 12 - 30.
8Engel J F, Blackwell R D, Miniard P W. Consumer behavior [M]. 8th ed. Philadelphia:The Dryden Press, 1995.
9Ajzen I. The theory of planned behavior [ J]. Organi- zational Behavior and Human Decision Processes, 1991,50(2) : 179 - 211.
10Ajzen I, Fishbein M. The influence of attitudes on be- havior [ J]. The Handbook of Attitudes,2005 ( 11 ):173 - 221.
