浅析牛仔服装店铺的陈列策略

The Brief Analysis of Jeans Garment Store Display Strategies

牛仔服装是世界服装业史上最成功和最广为人知的服装产品,而国内牛仔服装店铺的陈列还只是处于起步阶段,缺乏专业的指导,对牛仔服装消费者的心理和行为特点也缺乏深入的了解。本文通过对牛仔服装产品特点及牛仔服装消费特点的分析,从消费者行为对店铺陈列的影响、品牌文化的塑造和店铺氛围的营造三大角度提出了牛仔服装店铺陈列的策略,可为牛仔服装企业终端设计提供参考。

The jeans marketing has developed rapidly, but the store display still lacks professional guidance and ignores the psychological and behavior characteristics of the consumers. This paper analyzes the characteristics of jeans garment and behavior characteristics of the consumers and then puts forward some relevant solving measures.