摘要
在土特礼品包装设计中,"务实"和"务虚"这两个核心设计理念的提出,使得整个设计在深刻理解地域文化的基础上,全方位、全景式地的拓宽并延伸了土特礼品品牌的深度,并细耕"土特产品"所特有的市场价值,在演绎具有"乡土"特色的礼品文化的同时,也传承、传播了地方传统地域文化。
In the packaging design of native gifts ,two key design concepts ＂conceptional＂ and ＂practical＂ concepts have been put forward, which puts the whole design work on the deep understanding of regional culture and the popularity of native brand gifts. At the same time,these concepts can help to increase the potential market value of native gifts,demonstrate the characteristics of native gifts,and spread the native culture.
出处
《中国轻工教育》
2013年第4期30-32,共3页
China Education of Light Industry
基金
2010年天津市高等学校人文社会科学研究项目(20102304)
关键词
务虚设计理念
务实设计理念
土特礼品包装设计
乡土特色
传统地域文化
礼品文化
包装设计
conceptional design
practical design
the packaging design of native gifts
native characteristics
traditional regional culture
present culture
packaging design
