摘要
以文化认同为落脚点,基于利益相关者的视角,研究如何在组织文化建设过程中充分考虑认同的因素,寻求员工认同组织文化的路径,使组织文化一落地就富有生命力,真正发挥文化的力量。
This paper took cultural identity as the foothold, and based on the perspective of stakeholders, researched how to fully consider the factor of identity in the process of organizational culture construction, seeking employees agreement with the path selection of organization culture, and making the organization culture full of vitality as it landed, so as to really develop the power of culture.
关键词
组织管理
文化管理
组织文化
文化认同
organization management
cultural management
organization culture
cultural identity