体育文化软实力建设途径研究——从传播学的视角

Soft Power Construction of Sports Culture from the Perspective of Communication Theory

体育文化软实力是一种传播力、影响力和辐射力,这些力量与传播都有着直接或间接的关系,因此,从传播学的视角来探讨体育文化软实力的建设途径更能揭示体育文化软实力建设的内在逻辑,从而全面提升我国的体育文化软实力,使体育文化建设走上可持续发展的道路。研究认为:传播主体的多样化可以提升体育文化软实力的传播力;传播内容的通俗化可以增强体育文化软实力的影响力;传播媒介的立体化可以扩大体育文化软实力的辐射力。作为体育文化软实力的建设途径,上述理路为我们在新时期如何更好地发展体育文化软实力提供了一种思考的逻辑和发展的范式。

The soft power of sports culture is the power of pervasion, influence and radiation, which is directly or indirectly connected with communication. Therefore, the discussion on the path to the soft power construction of sports culture from the perspective of communication theory can better reveal the internal logic of constructing the soft power of sports culture, thus completely enhancing China~ soft power of sports culture and ensuring the sustainable development of sports culture construction. The research believes that diversified communication can boost the spread of the soft power of sports culture, the popularization of the communication contents can strengthen its influence, and multidimensional communication media can enlarge its radiation power. As the construction path, the above theories will provide a better logic and development pattern for the construction of sport soft power in the new era.