河南省民俗旅游产业发展策略研究

Research on the Development Strategy of Folk Tourism Industry in Henan Province

近几年来,河南民俗旅游业稳步发展,日趋成熟,民俗旅游创收在全省国民经济中所占比重在不断增大。但旅游景区民俗体验区开发力度不足,缺乏民俗体验板块;民俗旅游产品科技含量较低,创新能力不足,竞争能力不强等问题也日益凸显。河南省民俗旅游产业的发展必须大力开展体验式民俗旅游产业,加大开发河南民俗文化旅游纪念品的力度,才能让民俗文化转化为民俗旅游产业。

In recent years, the folk tourism industry is steadily developing, and gradually matured in Henan Province. And the proportion of folk tourism revenue in the national economy is growing. But in tourism areas, the development efforts of folk experience zones are not suffi cient, and the folk experience plates is lacking. Meanwhile, Low-tech of folklore tourism product and lack of innovation capacity and competi tiveness has become increasingly prominent. For development of folk tourism industry in Henan Province, we should develop the experiential folk tourism industry, and folk culture souvenirs. In this way, can we make folk culture into folk tourism industry.