大别山区温泉镇乡村旅游规划研究

The study on rural tourism planning of Dabie Mountain Spa town area

发展乡村旅游是推动旅游业成为国民经济战略性支柱产业的重要力量,是我国旅游产品深层次开发的重要方向,是加强生态环境建设、解决三农问题的重要举措。本文基于主体功能区背景,结合大别山区温泉镇旅游资源优势和特点,细分旅游市场,分析乡村旅游开发的前景,从开发目标定位、旅游功能分区与产品设计、旅游市场营销三个主要角度提出乡村旅游规划方案。

Development of rural tourism which is to promote tourism has become an important force ,the strategic pillar industry of national economy is the important direction of further development, and our country tourism products is to strengthen ecological environment construction, the important measures to solve the problem of agriculture, rural areas and farmers. In this paper, based on the background of development priority zones, combining Dabie Mountain Spa town area warm springs tourism resources advan- tages and characteristics of the tourism market segment analysis of the prospects of rural tourism development, from the three main points of view, i. e. , development target, function partition and the product design of tourism, tourist marketing, we put forward ru- ral tourism planning.