博弈视角下的物流企业发展对策研究

Study on Development of Logistics Enterprises in View of Game Theory

随着经济的快速发展,物流市场竞争日趋激烈。面对市场格局的变化和行业的发展,如何选择有效的竞争策略成为当前物流企业面临的主要难题。通过建立物流企业与竞争者的博弈模型,分析影响其发展的制约因素,以及应对竞争者的策略选择和对应的效用,指出物流企业应实施有承诺的威胁博弈、承诺最低价、加强行业利润预测等措施,引导物流行业发展,形成有利于自身发展的纳什均衡格局。

With the development of lnternet and globalization of economy, the logistics market competition was becoming increasingly fierce. Fac- ing the development of the market changes, how to choose the effective competition strategy became a major problem faced by the logistics enterprises. This paper established the game model of logistics enterprises and existing competitors, potential competitors, and analysis of the restricting factors af- fecting the development of logistics enterprises. This paper pointed out the logistics enterprise should build up the surplus service abilities, promise rock - bottom price, strengthen the industry profit forecast and other measures to guide the development of logistics industry to form the Nash equilibri- um pattern of beneficial to its own development.