山岳型旅游目的地国内游客消费行为的代际差异研究——以张家界为例

Intergenerational Difference Study of Domestic Tourist Consumption Behavior of Mountain Tourist Destination——Taking Zhangjiajie as an Example

山岳型旅游目的地在我国旅游发展中具有重要地位。以世界自然遗产地张家界为调查对象,以问卷样本为基础,采用列联表分析和卡方检验,发现山岳型旅游目的地国内游客在信息渠道选择、住宿选择、交通工具选择、出游方式、花费预算、旅游活动偏好、娱乐活动偏好等方面代际差异显著。在出游时间和旅游商品偏好上代际差异不显著,表现为同一性。建议旅游目的地及其企业应针对不同年代的国内消费者设计相应的旅游产品,并采用不同的营销渠道进行促销。

The mountain tourist destination was very important for the development of tourist industry. Based on the sample survey data, according to the erosstabs analysis and a chi - square test, finding the intergenerational difference was obvious in the respect of information channel, housing op- tion, traffic tools, travel type, cost budget, tourism activities and entertainment activities partiality. But the intergenerational difference was not obvious in the respect of travel time and tourism product partiality.