四川旅游业发展方式的转变方向研究

Analysis on Tourism Development Pattern Direction of Sichuan Province

转变发展方式是建设战略性支柱产业的迫切要求。四川现有的旅游资源、政府组织和企业运作方式,其产品要保持旅游经济的可持续发展,增加旅游收入和旅游人数已很困难,转变旅游发展方式已迫在眉睫。通过对目前四川旅游业发展现状进行分析,从总体和结构两方面提出四川旅游业发展方式的转变方向,试图为四川未来旅游业的发展方向提供参考。

Changing patterns of development was an urgent requirement for building a strategic pillar industry. Sichuan existing tourism resources and governmental organizations, business operations to maintain the sustainable development of tourism economy, increase tourism revenues and the number of tourists were very difficult. The change of development mode for tourism was imminent. On the basis of analyzing the current Sichuan tourism development, this paper elaborated the necessity for shifting development mode, put forward tourism development pattern direction of Sichuan from the overall structure, trying to provide a reference for the future development direction of the Sichuan tourism.