移动互联网时代中国媒体走向——基于CNKI文献关键词的词频分析

The Tendency of the Mobile Internet and Chinese Media——Analysis of Words Appearance Frequency Based on CNKI Keywords

以CNKI中国知网数据库2010—2013年与移动互联网和媒体相关文献的关键词为研究对象,采用词频统计和内容分析法,以bibexcel与ucinet为数据统计和分析工具,既从整体又对部分关键词的变化状况进行研究和分析,从关键词的角度对移动互联网时代,中国媒体的走向进行探讨。研究发现,传统媒体向新媒体的转型是传媒业界讨论的重中之重;现阶段广告业是移动互联网的主要盈利点;"融合"是传媒界的大势所趋,并为之开辟了广阔的发展空间。

This review takes selection of the keywords in the literatures related to media and mobile internet in CNKI database during 2010-2013 as research target and discusses the tendency of Chinese media development at the era of mobile internet from the angle of keywords by using words appearance frequency statistics and content analysis, by taking bibexcel and ucinet as data statistics and analysis tool and by studying and analyzing the change of the whole or part of the keywords. The research indicates that the discussion on the transition from traditional media to new media is most important in media circle, that advertisement in- dustry is the main profitable point of the mobile internet and that ＂merger＂ is the tendency of the media and that the extensive de- velopment space for it is opened up.