4Han JW, Kamber M. Data Minging Concepts and Techniques,Second Edition(范明,孟小峰译).北京:机械工业出版社:267-268.
5Verhoef PC, Donkers B. Predicting customer potential value application in the insurance industry, Decision Support Systems, 2001(32): 189 - 199.
6J. Griffin. Customer Loyalty: How to Earn in and how to Keep it.Lexington Books, 1995.
7P.M. Doney; J. P. Cannon. An Examination of the Nature of Trust in Buyer-Seller Relationships. Journal of Marketing, April 1997,P35-51.
8L.T. Hosmer. Trust: the Connecting Link between Organizational Theory and Philosophical Ethics. Academy of Management Review, No.2, 1995, 379-403.
9P. Bromily, L. L. Cummings. Transaction Cost in Organizations with Trust. Working Paper, No. 28, 1992.
10Achim Walter, Thomas Ritter, Hans Georg Gem u nden. Value Creation in Buyer-seller Relationships, Industrial Marketing Management, No.30, 2001, 365-377.
