科技型小微企业商业模式创新影响因素分析

Study on the Influence Factors of Business Model Innovation of Small and Micro-sized Sci-tech Enterprises

科技型小微企业往往重视技术革新这一"硬件",而忽视商业模式创新这一"软件",最终导致企业难以盈利。首先利用元分析方法提炼出科技型小微企业商业模式创新的14个影响因素,然后运用解释结构模型分析14个影响因素的关系结构,结果表明:企业组织学习能力、企业创新人才状况、企业营销能力、融资环境、市场竞争激烈程度、公司战略改变、用户需求变更、合作伙伴变动是表层直接影响因素,产品创新能力、流程创新能力、链条创新能力是中层间接影响因素,创新政策支持力度、企业自主创新能力是深层的根本影响因素。科技型小微企业在开展商业模式创新的过程中,不但要利用外部条件增加商业模式创新途径,而且要加强企业自身修炼以提升核心创新能力。

Technology innovation that is a kind of hardware generally is more concerned than business model innovation what is a kind of software, so many small and micro- sized Sci-tech enterprises can＇t profit. Element analysis is used to ex- tract fourteen influence factors of business model innovation. Then, the paper analyzes the relative structure of fourteen influence factors by using interpretive structural model. The results show that learning ability of enterprise, creative tal- ents status, marketing capabilities, financing environment, the degree of intense market competition, corporate strategy change, user needs change and partner change are superficial and direct influence factors; product innovation capabilities, process innovation capabilities and chain innovation capabilities are intermediate and indirect influence factors; innovation policy support and capability of independent innovation are essential and basic influence factors. When enterprises do busi- ness model innovation, they not only increasing business model innovative ways but also strengthen enterprises＇ own prac-tice to enhance the core innovation capability.