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基于图上随机游动的Web页面布局可用性评价 被引量：1

Usability evaluation method of webpage layout based on the random walks on graphs
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摘要 针对Web页面布局可用性设计中缺乏实用的定量评价模型和方法的问题,根据扫描路径理论,使用视线跟踪法将网络用户在Web页面上的浏览行为模型化为注视点在赋权有限图上的随机游动,据此提出新颖实用的基于图上随机游动模型的Web页面布局可用性评价方法(WLUE-RWG),并以淘宝商城和阿里巴巴的商品展示页面为例对其使用过程与效果进行验证,说明模型的可行性与方法的有效性. Aiming at the deficiency of practical quantitative evaluation models and methodologies for usability design of webpage layout, this paper applies eye-tracking method to model network users＇ browsing behavior on web pages as the points randomly walking on empowering finite graphs based on scanning paths theory. A novel and practical method for usability evaluation of web page layout （WLUE-RWG） is proposed. Finally, two product display pages, namely, mall. taobao, corn and china, alibaba, corn, are used as examples to verify the feasibility and effectiveness of our method.
作者 刘业政 叶俊杰 蒋玮 徐俊芬
机构地区 合肥工业大学管理学院 过程优化与智能决策教育部重点实验室
出处 《管理科学学报》 CSSCI 北大核心 2013年第9期75-81,共7页 Journal of Management Sciences in China
基金 "973计划"资助项目(2013CB329603) 国家自然科学基金资助项目(71071047) 高等学校博士点基金资助项目(20120111120029) 教育部人文社会科学资助项目(12YJC630073) 安徽省自然科学基金资助项目(1208085MG120)
关键词 Web页面布局 可用性评价 扫描路径理论 图上随机游动 视线跟踪法 web page layout usability evaluation scanpath theory random walks on graph eye-tracking method
分类号 F713.36 [经济管理—产业经济]
  • 相关文献

参考文献12

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共引文献719

同被引文献17

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引证文献1

管理科学学报
2013年 第9期

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