从“文化漂移”到“文化浸入”——文化旅游视域中的城市公共空间文化表达

From Cultural Drift to Cultural Immersion——On the Cultural Expression of City Public Space from the Perspective of Cultural Tourism

传统文化旅游中,游客在进入某一文化旅游景点后,往往以浮光掠影、走马观花的"旁观者"身份在各种文化中匆匆而过。在这样的语境中,游客对景点文化内涵的接收仅仅停留于浅表层次,在各种不同的文化主题中进行"文化漂移"。在文化旅游产品不断升级换代,文化旅游市场竞争日渐激烈的情况下,"景点性"文化应与地方公共空间的文化表达形成互补,以公共空间的自然性、动态性、细节化文化表达为游客营造立体化的文化体验,从而使游客完成从"文化漂移"到"文化浸入"的转变。

In over different the traditional culture hurried stays on the superficial level cultural tourism, when the visitors get into a cultural tourist spot, they often glance ly as a spectator identity. For visitors, the acceptance of the cultural connotation just in this case. The visitors only experience a process of cultural drift in various cultural themes. Today, the cultural tourism products are constantly upgrading, and cultural tourism market competition be- comes increasingly fierce. In this context, the cultural expression of local public space should promote each other with cultural tourist spot. Compared with the cultural tourist spot, the cultural expression of city public space has advantages of naturality, dynamicity and details. These advantages can cooperate with cultural tourist spots, there- fore completes a transition from cultural drift to cultural immersion for the experience of visitors.