旅游超载对旅游体验的影响因素研究

Research on the Influence Factors of the Tourism Overload Affecting Tourist Experience

在回顾旅游超载研究的基础上,结合假日旅游的特点,尝试发现旅游超载对旅游体验的具体影响。通过调查在十一黄金周期间开展过旅游活动的游客,运用因子分析的统计方法,发现旅游超载对游客旅游体验的影响因素有五个方面构成,即食宿水平下降、交通出行不便、游览效果打折、综合成本增加和趋向理性消费。根据本研究的结果提出了解决此问题的相关建议。

Based on review of tourism overloading, the paper try to find the overloading on concrete tourism experience impact, combining the characteristics of holiday tourism. Choose a sample survey conducted by the tourists during the October golden week, using statistical methods of factor analysis, tound that the influence factors of overloading to tourism experience composed of five aspects： accommodation standards declined, Traffic inconvenience, visit effect greatly reduced, comprehensive cost increase and tend to rational consumption. According to the results of this study, the paper gives out some suggestions to solve this problem.