高校危机事件的网络舆论生成

On the Generating of Internet Public Opinion of College Crisis

讨论了高校危机事件网络舆论的生成环境、形成过程、萌发动力,认为新的办学生态和舆论生态使新媒体成为高校危机事件网络舆论的起点,提出网络爆料、网络围观、话题链接的动力分别在于涉事方的利益诉求、社会情绪的出口、广大民众的民生需求,并在此基础上总结高校危机事件网络舆论的特点。

This paper analyzes the generating environment, process and driving force of internet public opinionon college crisis,points out that new eco of college and public opinion have formed and led to many changes, and puts forward that the driving force of internet exploding news, spectating and topic link lies in people＇ s interest de-mands, social emotion and people＇ s needs. Based on these analyses, this paper summarizes the characteristics of in- temet public opinion of college crisis.