地方本科院校国际市场营销双语教学的实践

The Pratice of Internationl Marketing Bilingual Teaching in Chinese Local College

为了适应21世纪国际化竞争和人才培养国际化的需要,双语教学在我国已开设多年,效果如何,褒贬不一,本文将以多年国际市场营销教学的实践为基础,结合对学生进行的调查问卷,探讨当前在地方本科院校国际市场营销双语教学的现状以及在课堂教学模式改革背景下出现的多种问题,本着多年的教学实践,作者最后提出了几点提升双语教学效果的想法。

In order to satisfying the need of international competition and international talents in the 21 century,China has developed the bilingual teaching for many years. But for the effect,there are many different opinions. On the basis of many-year teaching practices about the curriculum of international marketing and the questionnaire to the students, the article will discuss the current situation of international marketing teaching in the local callege,and the questions occurred at the background of teaching model reform. At last this article also puts forward several suggestions on how to improve the effect of bilingual teaching.