面向郑州航空经济综合实验区的郑州物流企业应对策略研究

Study on the Strategy of Zhengzhou Logistics Enterprises from the Perspective of Zhengzhou Aviation Economy Comprehensive Experimentation Area

2013年3月7日,郑州航空经济综合实验区获国务院批复,成为国内首个获批的国家级航空经济实验区,这无疑给郑州航空物流业务的发展带来新的契机,但也给郑州物流企业带来了不小的挑战。文章正是在这样的背景下深入分析郑州航空物流发展的现状,指出郑州市物流企业面临的机遇与挑战,最后提出郑州物流企业应改变物流观念、调整业务模式、转变运输方式,积极参与航空物流竞争,以期促进郑州航空物流业务的发展。

On March 7, 2013, Zhengzhou aviation economy comprehensive experimentation area was approved by the State Coun- cil, became the first national approved zone in china, which will undoubtedly bring new opportunities to the development of Zhengzhou aeronautical logistics business, but also bring a big challenge to the logistics enterprises in Zhengzhou. This paper analysis the status quo of Zhengzhou aviation logistics in this background, and then pointed out the opportunities and challenges that Zhengzhou logistics enterprises confronted with. In the end, in order to promote the development of Zhengzhou aviation logis- tics business, we give the suggest that Zhengzhou logistics enterprises should change traditional concept and business model and the way of transportation, and they should play active roles in the competition of aviation logistics.