沧州渤海新区节庆文化开发的路径新探

A Development Path for the Festivals Culture of Cangzhou Bohai New District

渤海新区节庆文化资源丰富,拥有诸如"冬枣节"、"渔民节"、"大洼文学"笔会等重要节日。但在节庆文化的开发利用,尤其是在品牌培育,与当地经济对接并形成特色文化产业方面还存在很多问题。只有立足本土,打造龙头节庆文化品牌,将节庆文化系统整合与经济目标对接,才能走出一条以文化产业带动地方经济发展的创新之路。

Bohai New District has rich festival cultural resources, including ＂Winter Dates Festival＂, Fishermen Festival＂, ＂Dawa literature, etc. But some problems still exist in the development and utilization of festival culture, especially in the brand cultivation, connecting with the local economy and forming its special cultural industry. A new de- velopment path lies in cultivating the local leading brand of festival culture and making a link with the local economy.