摘要
归纳妈祖题材电话卡品种,阐释其图文内容种类,探讨妈祖题材电话卡对传播妈祖文化的功用,提出进一步丰富妈祖题材电话卡内涵以壮大妈祖文化创意产业的若干建议。
The paper summarizes the category of Mazu phone cards and their images and content.It discusses the functions of Mazu phonecards in transmitting Mazu culture.At last it was proposed in the thesis to ulteriorly enrich the content of Mazu phone cards to develop Mazu culture creative industries.
出处
《莆田学院学报》
2013年第4期11-18,共8页
Journal of putian University
基金
福建省高校服务海西建设重点项目(2008HX01)
关键词
妈祖
电话卡
创意产业
文化传播
Mazu
phone cards
creative industries
culture transmission
