信源、渠道、内容——基于调查的中国公众气候传播策略研究

Resources,Channels,Content:Strategies of Climate Change Communication Based On the Chinese Public Survey

本文以2012年《中国公众气候变化与气候传播认知状况调查》为基础,根据我国公众获取气候变化的信源、渠道、内容三方面的数据,结合公众的性别、年龄、收入、居住地等人口统计学特征进行相关分析,从而得出我国公众在接收气候变化信息的信源、渠道和内容三方面的显著特征与喜好偏向。在此基础之上,考察西方发达国家较为成熟的气候传播经验,从而为科学界、政府、媒体等各方传播者提供我国公众气候传播的整体策略。

Based on the Chinese public survey of climate change awareness and communication in 2012, the paper makes correlation analyses between the data of resources, channels, content that Chinese public receive climate change information and their demographics like gender, age, income and places to conclude the public＇s characteristics of obtaining climate change information from the different communication resources, channels and content, and learns the professional principle of climate change communication from the western developed countries to design the strategies of climate change communication for the scientists, policy makers, and journalists other potential communicators.