中国农民工媒介素养问题研究

On Media Literacy of Chinese Migrant Workers

本文以城市化为视角,采用实证调研的方法,结合亲身参与的农民工抽样调查数据,从媒介素养的五个维度——接触媒介、认知媒介、评价媒介、参与媒介以及媒介反作用,全面评估中国农民工媒介素养现状,分析其特点与问题,探讨提升农民工媒介素养对推动城市化进程的重要作用,从政府、媒体、企业等其他社会资源以及农民工自身的角度提出具体提升策略。

This article made an overall assessment of media literacy of Chinese migrant workers from the perspective of urbanization, based on five dimensions： media contact, media recognition, media evaluation, media participation and media reaction. It also discussed the way how to play an important role in the development of China＇s urbanization by promoting migrant workers＇ media literacy, put forward some concrete tactics in relation to governments, mass media, business and migrant workers.