新媒体环境下免费报纸竞争策略探析

Analysis of Competitive of Free Newspapers under the New Media Environment

随着当下地铁的兴建,以地铁报为主体的免费报纸在我国方兴未艾。与其刚出现时被认为会对传统报纸造成冲击的观点不同,在新媒体环境下,免费报纸所独有的优势可以给正在遭受新媒体转型之苦的报业带来新的途径;结合国内的媒介环境分析,免费报纸竞争策略的探析对新时期免费报纸出版经营和报业新媒体环境下的生存具有现实意义。

With the construction of the subway, the free newspaper with the metro newspaper predominating is just unfolding in China. Opposed to the view which saw the free newspaper had the impact on the traditional newspaper when it just appeared, in the new media environment, the unique advantage of the free newspaper can give newspapers which is suffering from new media transformation a new way; Considering the domestic media environment, the strategy of the free newspaper competition has practical significance on the publishing business of the free newspaper in new periods and the survival of newspapers in the new media environment.