基于顾客矩阵分析的产品-市场战略

Market Strategy Products Based on the Analysis of Customer Matrix

通过顾客让渡价值、产品竞争力与企业竞争优势之间关系的分析 ,介绍了企业如何基于顾客矩阵对产品竞争力的判断去选择其适宜的产品

This paper analyses the relationships among the customer delivered value, the product competitiveness and the competitive advantage of the enterprise, and introduces the suitable thought of product market strategy that the enterprise may choose based on the customer matrix orientation of product competitiveness.