乡村旅游公共服务供需现状与对策研究——基于浙江龙泉“农家乐”特色村的调查

Study on the Supply and Demand Situation and the Countermeasures of Rural Tourism Public Service Based on the Investigation of Agritainment Village in Zhejiang Longquan

以主管部门访谈与经营户入户调查为主要方式,对浙江省龙泉市乡村旅游公共服务的供需现状进行了调研。研究发现,龙泉市乡村旅游公共服务存在着供需矛盾突出、结构性偏差显著、短期行为明显等问题,并从实现多元化供给、完善表达机制和建立长效机制三方面提出相应的对策。

By means of interviewing the competent authorities and the rural household, the supply and demand situation of rural tourism public service in Longquan City was investigated. The results showed that the major problems of rural tourism public service in Longquan include ob-vious contradiction between supply and demand, significant structural deviation, obvious short-term behavior. Several corresponding counter-measures and suggestions were put forward from three aspects： realizing the diversification supply, perfecting the expression mechanism and establishing long-term mechanism.