浅阅读背景下妇女期刊的应对策略

On the Tragedies Women' Journals Takes in the Scanning Reading Background

采用文献资料法、逻辑推理法、专家访谈法,从浅阅读的概念入手,分析了浅阅读表现出消费文化的一些突出特征:快餐式、随意性、享乐化、碎片化。重点论述了报纸编辑如何把握住浅阅读时代读者的口味以及浅阅读时代妇女期刊面临的挑战,以及妇女期刊在浅阅读背景下如何从提升传播力、提高公信力、打造整合力三个方面来提升发展。

Through the methods of bibliographical information, logical reasoning and the expert interview, from the definition of scanning reading, the author analyzes the characteristics of cultural consumption of scanning reading： fast-food style, casual style, enterlainment, and fragmentation. And he also focuses on how the journalists can manage the taste of readers in the age of scanning reading and faces the challenges for the women＇s journals in order to develop themselves in this background from three respects; improving the ability of communication, improving the public credibility and torming joint forces.