摘要
煤炭行业作为我国的基础行业,在市场经济条件下需要对其营销策略加以创新,以适应市场经济条件下的营销环境。从目前来看,我国煤炭行业仍然存在着很多问题,亟需解决,文章就煤炭企业市场营销存在的问题出发,研究了社会新形势下的煤炭营销策略。
The coal industry as our country's basic industries. Under the conditions of market economy requires innovation, its marketing strategy to adapt to the marketing environment under the conditions of a market economy. Judging from the current situation, our country coal industry, there are still many problems needed to solve the problems on the marketing of coal enterprises, research the coal marketing strategy under the new situation of social.
出处
《煤炭技术》
CAS
北大核心
2013年第9期266-268,共3页
Coal Technology
关键词
煤炭
营销
策略
coal
marketing
strategy