随机需求下双渠道供应链协调的收益共享契约

Revenue sharing contract for dual-channel supply chain coordination with stochastic demand

针对双渠道供应链中同一产品在不同渠道间的替代性,运用报童问题的分析框架,在制造商为主方的Stackelberg对策博弈下,研究了传统渠道和电子渠道间的库存协调问题.建立了能够协调双渠道供应链的两方收益共享契约模型,给出了实现双渠道供应链协调时,契约参数之间满足的关系表达式.最后通过算例验证了所设计的两方收益共享契约对双渠道供应链协调的有效性.

Under the framework of the leader of manufacturers in Stackelberg game,this paper investigates the inventory coordination between traditional channels and electronic channels as a result of the channel substitution for the same product.This paper establishes a two-way revenue sharing contract model for coordination of dual-channel supply chains,and the calculation formula of the condition of contract parameters are given.Finally,a numerical example is used to verify the results and effectiveness of the dual channel supply chain coordination which is designed by a two-way revenue sharing contract.