略谈宁波服装业的危机

About the Crises of Ningbo's Clothes Industry

宁波服装业在迅速发展的同时也存在危机：大工业生产适应不了消费者个性化的追求；大营销模式耗资巨大已使一些中型企业步履艰难；缺乏艺术涵养和服饰文化底蕴；人力成本的高涨．为此宁波服装业应进行业务签合与营销改革，注重设计导向，多元化关联发展并与国际接轨．

In the rapid development of Ningbo's clothes industry lie some crises. These crises include: the large-scale industrial production cansumers'personal requirements and the costly sales mode has caused some difficulties to scme middle-sized enterprises Other crises lie in the lack of rich artistic and cultural accumulations and in the increase of labor cost This paper suggests that Ningbo's clothes industry should adjust its business reform its sales mode pay attention to designing trend and try to conform to the international standards