手游烫手

Mobile Game Rush

虚火正旺的手游市场在加速洗牌，谁能成为新的完美、巨人？

In just the two short months from July to now,nearly ten mobile game company acquisitions have occurred throughout China.Guangzhou Yinhan Technology,More Fun...around for years yet practically unknown,recent acquisitions have caused these mobile game companies to take center stage.Huayi Brothers,ZQgames,Ourpalm and other A-share companies have seen their stock prices skyrocket due to these acquisitions.Short product life cycles,low customer loyalty,and a lack of brand effectiveness are just some of the challenges facing mobile game companies.The rise of large investment into these companies has kicked off the reshuffling of the market.In an industry of fierce competition who will be the next Giant Interactive? Most likely it won't be those companies that have bought and sold.