电子善务驱动下慈善组织转型升级路径选择——以宁波市为例

The Pathway Selection of the Charity Organization’s Transformation and Upgrading Driven by EPhilanthropy——Taking Ningbo as An Example

在激烈的市场竞争和信任危机背景下,慈善业务持续地转型升级是慈善组织得以生存的重要武器。电子善务作为转型升级驱动力,有利于加快或驱使慈善组织内外部业务的优化和调整,改变以往慈善组织浓厚的政府行为,打破传统慈善业务的路径依赖,探索出适合当前慈善组织发展的新路径,持续提升慈善组织的运作绩效。本文以浙江宁波为例,分析当前慈善组织转型升级的原因、基础和困难,重点提出宁波慈善组织转型升级的运作模式和运作机制,并从慈善参与者角度设计慈善绩效考核指标体系。

Under the background of fierce market competition and crisis of confidence,it is an important weapon for the survival of chartity to transform and upgrade charity business continuously.E-philanthropy as the driving force of transformation and upgrading,can quicken the optimization and adjustment of internal and external business in charitable organizations,can change the strong govermental behaviour in charitable organizations,can break the pathway dependence on tranditional charitable business,can explore a new pathway for the development of charitable organizations,can continuously improve the operational performance of charitable organizaitons.Taking Zhejiang Ningbo as an example,this article analyzes the reasons,foundation and difficulties of transformation and upgrading in charitable organizations,puts forward operation mode and operation mechanism of the transormation and upgrading of Ningbo charitable organizations as well as the design of performance evaluation index system of charity from the perspecitve of charity participants.