互联网情境下的信任研究评介及展望

A Review of the Literature of Trust on the Internet and Prospects

随着互联网的快速发展,互联网情境下的信任成为理论界和实务界所关注的重要话题。本文从互联网情境下信任的特点与概念、影响因素、影响作用三个方面对相关研究文献进行了回顾,并在分析现有研究所存在的不足后有针对性地对未来研究方向进行了展望,以供我国互联网情境下的管理研究与实践参考。

With the rapid development of Internet, trust on the Internet has been an important topic as the concern of theoretical and practical circles. This paper reviews related literature in three aspects, namely characteristics and concept, influencing factors and effects of trust on the Internet, and points out the directions in future research after the analysis of the shortcomings of current research to provide some reference for the research and practice of management on the Internet in China.