文化软实力视域下对中国体育文化吸引力的研究

Study on Chinese Sports Cultural Attraction from Cultural Soft Power View

体育文化软实力是中国文化软实力发展的最直接表现,最能对中国人民的意识形态、价值观念及生活心态等产生重要影响。在文化软实力的大背景下,中国体育文化的传承与发展极为重要。

Sports cultural soft power is the most direct manifestation of culture soft power development in China,could produce important influence on Chinese people’s ideology,value concept,life attitude and so on.Under the background of cultural soft power,the inheritance and development of Chinese sports culture is very important.