构建体育城市视角下体育社会管理的“意见领袖”探析

Study on the "Opinion Leaders" Of Social Management Under The Perspective Of Build Sports City

运用文献资料法、逻辑分析法,引介"意见领袖"体育传播效应,对体育城市的缘起、内涵、特征及其与城市体育社会管理的互动关系进行分析。探讨意见领袖在体育社会管理中的必要性及如何发挥体育城市建设中体育社会管理意见领袖的作用,提出了意见领袖机制的构建培育策略,从而在城市居民中形成广泛共识,推动城市体育战略发展。

Using the methods of the literature material and logic analysis,＂opinion leaders＂ sports dissemination effect is introduced,the origin,connotation and characteristics of sports city and its interactive relationship with urban public sports management is analyzed.The necessity of opinion leaders in sports social management and how to exert the role of sports social management opinion leaders in sports city construction is discussed.Breeding strategy is put forward,so as to form a broad consensus in the urban residents,promoting the development of city sports strategy.