文化软实力提升中国话语权探究

An Exploration into the Uplifting of Chinese National Discourse Through Cultural Soft Power

在当今世界主导权之争中国家话语权建构和表达模式的作用日益凸显。国家话语权是硬实力与软实力的统一,而文化软实力正成为强国的一个标志。话语权是国家意识形态的缩影,文化软实力体现国家价值的渗透力,文化软实力提升话语权的舆论控制力,促进话语权的影响力。增强中国话语权和谐价值观的影响力,弘扬中华文化的吸引力,增强媒介的传播力,以公共外交提升话语权,加强中国文化国际竞争力和中国话语权在世界的力量和影响空间。

The national discourse structuring and the expression pattern are highlighted in dominance of today＇s world. National discourse is the unity of hard power and soft power, Cultural soft power has become a sign of power. The right to speak is the epitome of national ideology. Cultural soft power reflects the national value. Cultural soft power enhances the control of public opinions and promotes its influence. To enhance Chinese harmonious values, to promote Chinese culture＇s attractiveness, to strengthen the spread of media, to enhance the right to speak through public diplomacy, to strengthen Chinese culture in the international competitiveness and its influence in the world is our task.