弘扬中华酒道是我国酒业发展的需要——七论中华酒道

Promotion of Chinese Liquor Principle is a Need for the Development of China Liquor Industry-review on Chinese Liquor Principle Ⅶ

介绍了中华酒道的形成及在大连的实践和发展,简单说明了中华酒道与酒类营销的关系,并认为酒文化是无价之宝,是维持酒业持续发展的润滑剂,是酿酒行业巨大而宝贵的无形资产,是酒业取之不竭的智慧源泉,因此,应努力弘扬中华酒道,以促进我国酒业发展。

The formation of Chinese liquor principle, its practice and development in Dalian were introduced. The relationship between Chinese liquor principle and alcoholic liquor marketing is briefly explained. It is regarded that alcoholic beverage culture is priceless, and a lubricant of the sustainable development of liquor industry. It is also tremendous and valuable assets as well as and an inexhaustible source of wisdom for liquor industry. Therefore, efforts should be made to promote Chinese liquor principle in order to promote China liquor industry.