论快递企业服务补救策略的选择——基于成本收益比较机制视角

On Selection of Service Recovery Strategy in Express Enterprises——From the Perspective of Comparing Mechanisms Based on Cost Benefit

文章基于当前快递行业的形式,着重分析快递企业在发生服务失败以后如何正确的选择服务补救策略,同时结合成本收益分析机制,保证快递企业的经济利益。阐述了快递企业成本收益机制的内容,然后运用这一机制,解决快递企业发生的服务失败,为企业减少损失,挽回形象。

Based on the current situation of express industry,the article makes an analysis of how to select the correct service recovery strategies in the event of a service failure and ensure the economic interests of express companies with the cost-benefit mechanisms.Besides,the article elaborates the content of cost-benefit mechanisms and makes the statement that this mechanism can be used to resolve a service failure occurred and reduce losses and to restore the image for companies.