国内外农产品营销渠道冲突研究综述

The Research of Conflict in Domestic and Foreign Agricultural Marketing Channel

农产品渠道冲突影响了农产品的渠道效率,解决农产品营销渠道冲突是解决农产品销售难的关键。因此在对国内外关于农产品营销渠道冲突的研究进行了回顾和梳理后,从渠道冲突解决方法、渠道冲突原因、渠道冲突模型等角度分类剖析,希望对农产品营销渠道冲突的解决提供有益的指导,并提出未来的研究方向,为将来的深入研究打下基础。

Conflicts in gricuhural products channel affect the efficiency of agricuhural channels, so it is vital to solve agricul- tural product marketing channel conflict. When agricultural product marketing channel conflicts in domestic and abroad are reviewed and sorted,this paper analyzes t the solution, causes, model angle, hoping to guide solution to the agricultural prod- uct marketing channel conflicts, and at the same time it provides useful references.