技术服务型营销——国内有机硅行业发展的关键

Technical Service Marketing: Keys on Development of Silicones Industry in China

以国内有机硅行业所处的发展阶段为背景,分析了国内有机硅企业在客户技术服务方面的现状。介绍了技术服务产销研一体化体系的内容、作用,结合产销研一体化体系的建设,展望了国内有机硅行业技术服务型营销建设的发展方向。

Based on the stage development of silicone industry, the current situation of the Chinese enterprises in the customer technical service industry was analyzed. The content and role of the production-saleresearch cooperation are introduced. The development of silieone industry in China on how to set up the right marketing organization and technical service are prospected.