摘要
Conjoint analysis is a multivariate technique used specifically to understand how respondents develop preferences for products or services. Conjoint analysis gained widespread acceptance and the application of conjoint analysis spreading to many fields of study.
Conjoint analysis is a multivariate technique used specifically to understand how respondents develop preferences for products or services. Conjoint analysis gained widespread acceptance and the application of conjoint analysis spreading to many fields of study.
出处
《统计研究》
CSSCI
北大核心
2000年第12期10-14,共5页
Statistical Research
